You wouldn’t steal a car…

You know that annoying advert that comes on every time you watch a dvd?  The one that looks a little like this?

A bit presumptuous.

http://www.youtube.com/watch?v=HmZm8vNHBSU

We decided to use this as inspiration when describing our piece. After all, everyone is familiar with the words. But we added a twist to the message. Because, like it or not, there’s a lot of people out there who would steal your handbag, car, laptop or money without a care for how it will affect you. Looking at last year’s riots, it’s easy to see how people can be easily turned into destructive, violent versions of themselves, justifying their behaviour somehow – or simply not even caring.

So here’s the blurb for Wheel Of Control, a fresh take on a well loved anti-piracy ad:

You wouldn’t steal a car. You wouldn’t steal a handbag. You wouldn’t steal a television… Would you? What if someone told you there were no consequences? How far would you go? Would you know when to stop? 

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